I help companies to build up
discourses and strategies for their
brands, products and services,
through design approaches and innovation processes.
ABOUT
I hold a master degree in design by a
renowned British institution and carry
20 years of effective experience in
strategic design for business
approaches.
Strategic designer
Business innovator
People connector
Creative mind
DIVERGE
CONVERGE
As a strategic thinker, I connect concept, form and market knowledge to build narratives for products, services and brands, through design approaches and innovation processes. Over the past 20 years, I have worked extensively on high value generation projects, for a brief list of international brands.
After 10 years on the Pay TV Channels GLOBOSAT and now at GLOBO Mediatech, I have worked as chief manager of the strategic design and innovation team, directing a group of designers/facilitators on the implementation of innovation processes.
Together we have scale the practice of collaborative, immersive and agile design methods. Both with external partner brands (sales teams), as well as internally, supporting organizational transformation (human resource, digital products, branding and marketing teams).
Ahead of GLOBO innovation lab, I have created and adapted methods and tools to accelerate media strategy, connecting actionable information, expert teams and several professionals in collaborative innovation sessions, for clients from different industries (eg.: finances, goods, auto, food and educational).
In addition to that, as academic experience, I have been frequently asked to deliver lectures, keynotes and classes for executives and young professionals, on the subjects of user centred design, design thinking and design research.
In 2018 I have also published the result of my master degree experiments, as a descriptive design method book, “Pixelated Generation”.
MY BOOK
A descriptive research
method through the
design approach.
Geração Pixelada [Pixelated Generation] investigates the impact of online social networks on subculture groups and maps, from the perspective of design, the aesthetics and narrative created by these young people.
UNDERSTAND
COCREATE
SOLUTION
DISTRIBUTED
KEY NOTES
LEIA!
Contents presented at
events and on media.
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018
2019
2020
2021
BRANDS I'VE WORKED WITH AND FOR
